Defining a Brand for Prime Optixs

Image of the Prime Optixs binoculars
Design, Branding, Direction
Connor Lyon,
Prime Optixs — Helping you look forward. With their recent decision to setup shop in 2018, Prime Optixs came to us in need of a brand that reflected the clarity of their products and inspired adventure.

Collaborating with We Should Create, we devised a photography style unique of Prime Optixs that forges adventure and inspiration through a visual narrative.

Prime Optixs brand features a simple colour scheme inspired by the outdoors, a modern typographical and editorial style that establishes the brand as premium, all united by a rugged and inspiring photography style.
Man walking along the edge of a lake
Image of the Prime Optixs binoculars
Man walking away on a beach
The full prime optixs logo with logotype9-pages of the brand guidelines from the Prime Optixs Brand DesignEditorial design exploring the Prime Optixs graphic languageA split image of photography of the Prime Optixs products in-situ
The Prime Optixs logo with a boundary grid
An editorial layout of the Prime Optixs products
A man looking across a lake with binoculars with Prime Optixs tagline "Helping you look forward" overlayed on top

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