A Fresh Wave for GEEIQ's Brand

A multi-line wave graphic with a purple gradient background
Design, Direction, Branding
Connor Lyon
GEEIQ is an enterprise platform that leverages data from across the metaverse to help some of the world’s largest brands navigate and engage new, virtual environments. They also offer enterprise level solutions creating such collaborations as Gucci x Roblox, and Armani x Fortnite.

Having outgrown their rudimentary brand identity, and with their sights now set on company growth and investment, GEEIQ wanted to build on what they already had. Working with their marketing team, I evolved their brand identity to be more aligned with the vibrant and exciting sectors they operate in.

The result was a brand graphic library, an expansive master deck and in-depth brand guidelines designed to allow for their in-house team to apply the identity coherently and quickly across the company.
A A.I. generated render of the ocean mixed with data
The before and after of the GEEIQ logotype
All 3 versions of the GEEIQ logo with their boundaries
The GEEIQ logotype on top of a close-up image of rippling water9 pages from GEEIQ's new brand guidelinesThe GEEIQ website in-situ on a laptop screen9 pages from GEEIQ's monthly reports

Connor took our mission and values and translated that into a succinct, future-proofed brand identity that has been received well by both our team and investors. Connor understood what we needed, communicated his process well, and ensured the brand could easily be adopted by our in-house marketing team.

Conor Mcnamara
Head of Marketing, GEEIQ
A multi-line wave graphic with a purple gradient background
4 examples of social media post designs for GEEIQ's rebrand
A 3D render of overlapping waves of shapesA4 document cover experiments with image frames and graphic styles
Experiments with the brand graphics for GEEIQ
Presentation deck layout experiments for GEEIQ

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