GEEIQ is an enterprise platform that leverages data from across the metaverse to help some of the world’s largest brands navigate and engage new, virtual environments. They also offer enterprise level solutions creating such collaborations as Gucci x Roblox, and Armani x Fortnite.
Having outgrown their rudimentary brand identity, and with their sights now set on company growth and investment, GEEIQ wanted to build on what they already had. Working with their marketing team, I evolved their brand identity to be more aligned with the vibrant and exciting sectors they operate in.
The result was a brand graphic library, an expansive master deck and in-depth brand guidelines designed to allow for their in-house team to apply the identity coherently and quickly across the company.