2020 – 2023

Brand Direction for mission-critical infrastructure

Light trail long-exposure photo
Design, Branding, Direction, Digital
Connor Lyon
BSO is a leading infrastructure and connectivity provider for data-empowered businesses, connecting 103 major data centres worldwide with high-performance networks.

For over 2 years, I have worked with BSO to direct, refine, and apply 2 brand identities across internal and external documents, marketing material, brand books, social media, and more.

I am not responsible for BSO's current brand design, undertaken by Dusted, only for direction and application of the brand.
The BSO logo overlayed on top of an image of digital lines floating through the sky
A map highlighting all the infrastructure connections of BSO across the globe
BSO fragmented line wave graphic language
6-pages from a BSO report design2 versions of a 2-page product showcase document

Connor and I have collaborated frequently over the last couple of years, during my time at BSO he was our primary freelance creative contact. He assisted our international marketing team through multiple creative touch-points of BSO’s rebrand journey.

Julia Munday
Former brand manager, bso
Light trail long-exposure photoThe BSO logo overlayed on top of an image of digital lines floating through the sky
An NFT design for BSO
A collection of blog images design for BSO and created for social media
Architecture close up of the windows of a large building with hexagonal shapes
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