Who

Hi, I’m Connor Lyon, a UK based designer & director who works with troublemakers & visionaries, designing brands and products that strike and connect.

I've been working with incredibly ambitious, talented designers and branding studios right from the start, designing identities and effective solutions to complex problems.

 

What

Brand Design
Logo Design
Typography
Brand Strategy

Art Direction
Campaign Design
Editorial Design
Type Design

 

Why

To create a better world / To help others / To express myself / To feel like I’ve done something worthy with my time / To work and travel / To not be stagnant / To learn, experience, and improve / To meet new people / For the thrill of making something bad-ass / To fix the broken / To create positive change / To feel needed and of value / To not be in crippling debt / To not work the same job, every day, for the rest of my life / To afford a life which allows me to eat healthy, to live freely, and live well / To say “Look, I did that!” / For the joy of creating things / To be a role model to my little sisters and my future children.

 

Studio

As nice as fancy studios are, they are not necessary. Thanks to this new digital age that we live in, I work remotely and like to chat over a coffee either locally or through video calls. This allows me to keep costs down and focus on creating effective work for you, rather than scrambling to cover my overheads.

 

Values

Self-betterment
Seek to better yourself through challenges, knowledge, and experiences. Don't wish it was easier, wish you were better.

Honesty & Transparency
Be open, be honest, and be human. False personas are just another way to escape from the truth. Accept and understand personal faults, they shape who you are.

Do What You Love
The jobs best done, are the ones most loved. Spend your time on what you love for the sake of both happiness and efficiency.

Failure = Success
Forget the fear of failure. Without it, Disney would never have been founded, the lightbulb would never have been invented, and Paypal wouldn’t exist. Just to name a few.

Death To The Ego
Be confident, celebrate your wins, but don’t be an asshole. Life can take you from the top to rock bottom in the blink of an eye.

 

Design

Good design is a timeless solution to complex problems. It is the by-product of detailed research, playful exploration, and continuous refinement. It is considerate and focuses both on the impact is has on its users, and its potential environmental and social implications. Design should be timeless and can only deliver results reflective of the time and resources given to it. Good design is considerate of the short-term but focused on the long-term, and should not need a complete re-design every few years.

 

Story

Born in Neath, 2nd December 1995, I moved around a lot as a child swapping to Basingstoke, Essex, and Cornwall. I never really fit in during my school years, partly due to frequent relocation, but also because I was, and still am, a little "weird".

I had countless aspirations as a child, apart from wanting to be a Beyblade and Yu-Gi-Oh master, I wanted to be a singer, architect, car designer, guitar teacher, game designer, basically if it was creative I wanted to be it. I loved drawing house plans for my future home and "designing” custom cars using Microsoft Word and Google images—you should have seen how beautiful they were.

My mother and I never saw eye to eye, never got along, and though I respect her for being a single mother and the challenges that came with being so, I wasn’t brought up well. As a result of my upbringing and our relationship, my aspirations dimmed, I learned to hate myself, had poor social skills, and formed major confidence and trust issues.

Skipping to 2012, after being kicked out aged 16, moving back to my Welsh homeland with my Nan, and now surrounded by Welsh family that loved and supported me, I decided to go to college to study creative media studies. Here I found my love for photography, re-touching, and graphic design. It was also here that I realised I had the upper hand. As much of an disadvantage as my past had been, it had toughened me up. It made me take life seriously, gave me the grit to work, never give up, and to push through towards a future I had envisioned for myself no matter what anyone did or said to me.

Two years later, I finished college and pushed on to university after receiving an unconditional offer from Cardiff Metropolitan to study Graphic Communication. Three years later I graduated with a 2:1, 2-months industry experience with two of Cardiff’s top design studios, and a stronger sense of who I was, the kind of design I want to do, and the type of message I wanted to send out.

Today, I’m here to change the perception of failure, to let others know that they aren’t alone, and anything I can do they can do also. I’m here to prove both to my little sisters, and to anyone who knows or follows me, that no matter what cards they were dealt when they came into this world, they can achieve anything when they put their mind to it.