Amazon Fresh D&AD 2017

As part of the D&AD New Blood 2017 competition, Amazon asked for a new identity and advertisement campaign for their grocery service Amazon Fresh.

We wrote a campaign ‘We Don’t Just Sell…’ aimed at repositioning Amazon as a reputable provider of food — as well as the items sold through their website — by combining commonly sold items with fresh groceries and fruit.

In a market saturated with celebrity chef appearances and boring deals, we pushed back to bring the fun back to food. Clean, bold, and charismatic.

Client — D&AD New Blood 2017
Year — 2017
Design — Connor Lyon
Category — Branding, Advertising, Social Media

Strawberries_gif_1.gif
Mushrooms_gif.gif
Knife_Edge.png
Blueberry_Burst.gif
kiwi-gif.gif
Packaging_Tape.png
Kiwi.png
Lemon_Gif.gif
Logo_gif.png
Business Cards.png
Blackberries_gif.gif
Broccoli_Gif.gif
Phone_Mock_up.png
Kindle_Raisins_V2.png
Camera_V3.png
Poster_2_Comp_2.png

Alternate Projects—