Amazon Fresh D&AD 2017
As part of the D&AD New Blood 2017 competition, Amazon asked for a new identity and advertisement campaign for their grocery service Amazon Fresh.
Using our 'We Don’t Just Sell…' campaign, we aimed to reposition Amazon as a reputable provider of food — as well as the items sold through their website — by combining commonly sold items with fresh groceries and fruit.
In a market saturated with celebrity chef appearances and boring deals, we pushed back to bring the fun back to food. Clean, bold, and charismatic.
Client — D&AD New Blood 2017
Year — 2017
Design — Connor Lyon
Category — Branding, Advertising, Social Media