Brand Direction for mission-critical infrastructure
Category:
Design, Branding, Direction, Digital
Team:
Connor Lyon - -
BSO is a leading infrastructure and connectivity provider for data-empowered businesses, connecting 103 major data centres worldwide with high-performance networks.
For over 2 years, I have worked with BSO to direct, refine, and apply 2 brand identities across internal and external documents, marketing material, brand books, social media, and more.
I am not responsible for BSO's current brand design, undertaken by Dusted, only for direction and application of the brand.
Connor and I have collaborated frequently over the last couple of years, during my time at BSO he was our primary freelance creative contact. He assisted our international marketing team through multiple creative touch-points of BSO’s rebrand journey.
